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	<title>Aphiscr.org</title>
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		<title>New Market Insight Reveals That Much of the Social Media Marketing Boom is based on Myth</title>
		<link>http://www.aphiscr.org/market-insight/market-insight-reveals-social-media-marketing-boom-based-myth/</link>
		<comments>http://www.aphiscr.org/market-insight/market-insight-reveals-social-media-marketing-boom-based-myth/#comments</comments>
		<pubDate>Sat, 19 May 2012 20:29:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[market insight]]></category>

		<guid isPermaLink="false">http://www.aphiscr.org/?p=160</guid>
		<description><![CDATA[Curtis Hougland, the CEO of the PR firm Attention, is an expert on social media. However, his years of market insight have led him to some unconventional market insight regarding the proper role of social media in marketing. Here are some highlights. 1. Social media doesn’t work because it is technology, it works because it [...]]]></description>
			<content:encoded><![CDATA[<p>Curtis Hougland, the CEO of the PR firm Attention, is an expert on social media. However, his years of <a href="http://www.aphiscr.org/market-insight/">market insight</a> have led him to some unconventional market insight regarding the proper role of social media in marketing. Here are some highlights.</p>
<p>1. Social media doesn’t work because it is technology, it works because it is addictive. Dopamine is actually released as individuals check their accounts and without that high individuals begin to feel lonely and cut off.</p>
<p>2. Brand is less important than fandom when it comes to social media. Social media is inherently social and that means that fiends and personal contacts are the valued experts, the authorities. If a brand manages to connect with individuals, possibly through incentives (Groupon, for instance) and those individuals pass it through their network the brand, even if no one has ever heard of it before, bypasses much of the modern consumer’s modern jaded defense mechanisms automatically.</p>
<p>3. Your homepage should not be ultimate destination. Consumers rarely follow links to homepages first when it comes to social media. Far more often product pages are the first impression individuals have of companies, and leaving these backrooms cluttered or unprofessional can undo the best homepage ever developed.</p>
<p>4. Headlines and advertisements are not primary, links are. Media saturation has created an environment where headlines and paid advertisements are essentially wasted space to social media users. However, links passed from person to person, expanding loops of participation, are allowing companies that take advantage of them to grow exponentially.</p>
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		<title>Does Viral Marketing Truly Work?</title>
		<link>http://www.aphiscr.org/marketing-specialists/viral-marketing-work/</link>
		<comments>http://www.aphiscr.org/marketing-specialists/viral-marketing-work/#comments</comments>
		<pubDate>Mon, 14 May 2012 20:24:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing specialists]]></category>

		<guid isPermaLink="false">http://www.aphiscr.org/?p=157</guid>
		<description><![CDATA[Harvard University recently wrapped up a four year study researching how social media contacts, friends, influenced one another’s taste when it comes to videos, music, and other forms of media. And the results are startling. The ‘rub off’ effect is minimal. While many friends do share similar tastes, those similarities typically stem from how they [...]]]></description>
			<content:encoded><![CDATA[<p>Harvard University recently wrapped up a four year study researching how social media contacts, friends, influenced one another’s taste when it comes to videos, music, and other forms of media. And the results are startling. The ‘rub off’ effect is minimal. While many friends do share similar tastes, those similarities typically stem from how they became friends (and social media contacts) than from some sort of conscription or recruitment to certain tastes in the future.</p>
<p>Viral marketing, pushed by <a href="http://www.aphiscr.org/marketing-specialists/">marketing specialists</a>, programmers, and hot button band-wagoners alike, operates under the assumption that ideas and tastes spread easily from person to person and that digital spaces and platforms accelerate that process by a multiplicative factor.</p>
<p>This study suggests that while digital communication and social media certainly accelerates communication and can pass a video or idea around quickly, the idea that it can recruit people into changing their tastes to be more in line with a brand or product, is probably unfounded. Marketing companies would probably do better to research under what circumstances, and which types of social media contacts, do actually pass taste or brand loyalty and how that process actually continues.</p>
<p>Simply creating viral marketing campaigns may attract attention, however that attention may not transfer from the campaign to the brand behind it (such as in the recent Old Spice viral marketing campaign). Geo targeting and marrying real life friendships with authority transfer, is likely the best avenue for viral marketing. Providing platforms for friends to recommend restaurants in an area to one another, for instance, although such platforms face difficulty in attracting population.</p>
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		<title>Define Neuromarketing?</title>
		<link>http://www.aphiscr.org/neuromarketing/define-neuromarketing/</link>
		<comments>http://www.aphiscr.org/neuromarketing/define-neuromarketing/#comments</comments>
		<pubDate>Thu, 10 May 2012 20:04:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[neuromarketing]]></category>

		<guid isPermaLink="false">http://www.aphiscr.org/?p=154</guid>
		<description><![CDATA[In the 1990s Harvard Professor Jerry Zaltmen patented the Metaphor Elicitation Technique, the best known technology for neuromarketing research. The technique triggers conscious, as well as unconscious thoughts in individuals by exploring their non literal and metaphoric expressions, in an attempt to influence people to make decisions on levels the aren’t completely aware of. Participants [...]]]></description>
			<content:encoded><![CDATA[<p>In the 1990s Harvard Professor Jerry Zaltmen patented the Metaphor Elicitation Technique, the best known technology for neuromarketing research. The technique triggers conscious, as well as unconscious thoughts in individuals by exploring their non literal and metaphoric expressions, in an attempt to influence people to make decisions on levels the aren’t completely aware of. Participants are asked to collect a set of pictures that describe how they feel about a product, and by doing so and then being asked to explain why they chose those pictures, participants are often able to articulate and reveal deeper and subconscious feelings about the subject, accessing their subconscious beliefs on the subject.</p>
<p>This is the foundation for <a href="http://www.aphiscr.org/neuromarketing/">neuromarketing</a>. The idea that people act on things based not only on what they think and experience, but based on subconscious memories and connotations surrounding the choice, and by understanding and even manipulating those connotations companies and organizations can completely change and optimize their marketing strategies, their brand, or the experiences of those who interact with them.</p>
<p>For instance, hospitals and schools have adjusted classroom styles, architecture, and more to focus on themes of transformation and renewal, having a deeply positive psychological impact on students and patients (often using 4 seasons’ motifs).</p>
<p>However, there has been criticism by human rights groups who consider neuromarketing to be a potential threat as the statements and ideas that are being planted by companies attempt to influence the thoughts and attitudes of consumers on a level below their rational conscious decision making processes.</p>
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		<title>Searching Through Firepits for the Best Choice for You?</title>
		<link>http://www.aphiscr.org/lifestyle/searching-through-firepits-for-the-best-choice-for-you/</link>
		<comments>http://www.aphiscr.org/lifestyle/searching-through-firepits-for-the-best-choice-for-you/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 20:56:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[firepits]]></category>

		<guid isPermaLink="false">http://www.aphiscr.org/?p=58</guid>
		<description><![CDATA[To a lot of people out there in the world, the idea of summertime fun means spending more time out in the yard and in the outdoors. This means that people are trying to find items to spruce up their backyards, and firepits are a common purchase this time of the season. If you are [...]]]></description>
			<content:encoded><![CDATA[<p>To a lot of people out there in the world, the idea of summertime fun means spending more time out in the yard and in the outdoors. This means that people are trying to find items to spruce up their backyards, and firepits are a common purchase this time of the season. If you are someone who is trying to find the best one out of all the options that are out there and available to you as a consumer, there are definitely some ways that you can make the entire endeavor that much easier on yourself.</p>
<p>While the idea of shopping for firepits is something that does not sound so difficult to do, there are ways that it can be much more easy and even less expensive if you know how to do it right. Most people in the world would simply think to head out to the local hardware store or outdoor design and décor store so that they can purchase one there, but if you are at all concerned about style, size, price, or anything else that could possibly vary from item to item, the best thing that you can do is get online and browse around among all of the options.</p>
<p>In not much time at all, you will be able to determine what you would like the best and which type of feature makes the most sense for your, your taste, your outdoor space, and most importantly your budget. You will be spending hours and hours around this item over the years, so it is important to get one that you like so that you have no buyers remorse.</p>
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		<title>Find Out What the Big Deal Is About Real Estate Investing</title>
		<link>http://www.aphiscr.org/business/find-out-what-the-big-deal-is-about-real-estate-investing/</link>
		<comments>http://www.aphiscr.org/business/find-out-what-the-big-deal-is-about-real-estate-investing/#comments</comments>
		<pubDate>Sat, 28 May 2011 19:19:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[real estate investing]]></category>

		<guid isPermaLink="false">http://www.aphiscr.org/?p=56</guid>
		<description><![CDATA[To many people in the United States, owning property has been a difficult thing for them to do, especially in light of the housing market collapse that left so many people homeless because of defaulting on mortgages that they simply could not take on. While this is a sad example of how not to invest [...]]]></description>
			<content:encoded><![CDATA[<p>To many people in the United States, owning property has been a difficult thing for them to do, especially in light of the housing market collapse that left so many people homeless because of defaulting on mortgages that they simply could not take on. While this is a sad example of how not to invest in property, there are nonetheless people who are really making good money in this current economic climate with <a href="http://www.amazon.com/gp/product/0615465374">real estate investing</a>, and many other people are taking note.</p>
<p>While it may sound opportunistic to some and strange to others, capitalizing on the low prices of so many different properties is an investors dream, because one can get a great deal on a valuable property without the liability of so much capital dumped into just purchasing it. Basically, the current economic climate has made it out to be a completely buyers’ market, and there are plenty of people who are recognizing how to make a buck out of this situation.</p>
<p>Find out more about the ways that you could potentially be making money by purchasing a property. You will find out just how easy it is if you take the time to read a book about real estate investing. Considering all of the options that are out there and available is one of the most difficult things that an investor can do, but the best way to handle all of this different and complicated information is to take your time, do your research, and diversify.</p>
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		<title>Get Gladiator Shoes Online for Wholesale Prices!</title>
		<link>http://www.aphiscr.org/lifestyle/get-gladiator-shoes-online-for-wholesale-prices/</link>
		<comments>http://www.aphiscr.org/lifestyle/get-gladiator-shoes-online-for-wholesale-prices/#comments</comments>
		<pubDate>Wed, 18 May 2011 20:41:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[gladiator shoes]]></category>

		<guid isPermaLink="false">http://www.aphiscr.org/?p=54</guid>
		<description><![CDATA[Finding a great deal online is the thing that so many people are crazy about doing, and for good reason. The amount of money a person can save by shopping on the Web instead of going into a store or the shopping mall is something that has everyone excited, especially when it comes to this [...]]]></description>
			<content:encoded><![CDATA[<p>Finding a great deal online is the thing that so many people are crazy about doing, and for good reason. The amount of money a person can save by shopping on the Web instead of going into a store or the shopping mall is something that has everyone excited, especially when it comes to this seasons hot items like <a href="http://www.milanoo.com/wholesale-Gladiator-Sandals-c1531">gladiator shoes</a>. While this is a trend that is being worn by all of the most fashionable celebrities out there in the world, there are plenty of people who want to wear the same styles but do not want to pay the high fashion prices.</p>
<p>If you are someone who prides yourself on being trendy, stylish, and always getting a great deal on those items, then you probably shop at online stores that carry such desirable items as gladiator shoes. The thing about getting great products for a great deal is that it has never been as easy as it is today thanks to the advent of the Internet and related technology.</p>
<p>Now in just a matter of minutes you can be on your way to being the most stylish person around with the best wardrobe, and you do not have to go broke in the process! Take advantage of the great deal with online retailers and you will be so glad that you did such a thing. All it takes is a few minutes out of your busy day and you will be on the way to success and stylish living in no time at all.</p>
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		<title>What You Should Remember Before Meeting Your Atlanta Motorcycle Accident Lawyer</title>
		<link>http://www.aphiscr.org/legal/what-you-should-remember-before-meeting-your-atlanta-motorcycle-accident-lawyer/</link>
		<comments>http://www.aphiscr.org/legal/what-you-should-remember-before-meeting-your-atlanta-motorcycle-accident-lawyer/#comments</comments>
		<pubDate>Sun, 08 May 2011 19:57:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[legal]]></category>
		<category><![CDATA[Atlanta motorcycle accident lawyer]]></category>

		<guid isPermaLink="false">http://www.aphiscr.org/?p=51</guid>
		<description><![CDATA[If you have recently been involved in a motorcycle accident it is incredibly important for you to contact an Atlanta motorcycle accident lawyer as soon as possible to discuss your case with them. They are the only people qualified to give you the real legal advice that you need to follow through with your case [...]]]></description>
			<content:encoded><![CDATA[<p>If you have recently been involved in a motorcycle accident it is incredibly important for you to contact an <a href="http://www.jacksonlaws.com/motorcycle-accidents">Atlanta motorcycle accident lawyer </a>as soon as possible to discuss your case with them.  They are the only people qualified to give you the real legal advice that you need to follow through with your case and represent your interests in the court room.  However, unless you happen to have an accident attorney in the contact list on your phone it is likely that you may not actually speak with them until some time after the accident, and as such it might be good to remember a few handy tips to cover your assets before you get that legal protection and guidance.</p>
<p>For starters, one of the first things that you should keep in mind if you have been in an accident is that it is never a good idea to apologize at the scene of the accident.  Apologizing can create liability problems further down the line, and as such it is best to fight this natural instinct (whether or not you really are at fault).  The next thing to remember is to always, always get a copy of the other driver&#8217;s insurance information as soon as possible.  You never know how the situation might play out as reality starts to settle in for both of you.  Get that information early, just in case.  If you have been injured in any way do not hesitate to seek the medical treatment you need.  Some people might be inclined to refuse treatment and attempt to &#8216;walk it off&#8217;.  Don&#8217;t fool around with your health, if you are hurt get help.</p>
<p>It is also important to remember to get a copy of the incident or police report to help your Atlanta motorcycle accident lawyer assess the case and determine liability.  You can get this by going to the police station after the accident and requesting a copy from the desk sergeant on duty.  You will need to bring this with you when you speak to an attorney later on.  You should also bring any witness contact information that you can get, either from information you collected yourself at the accident or from the police report if possible.</p>
<p>Remember, nobody is qualified to give you legal advice except your attorney.  These tips are not meant to substitute speaking with a qualified legal professional, nor should they be considered legal advice.  But they can help save you a great deal of time and trouble when you do finally speak to a motorcycle accident attorney about retaining their services.  Good luck to you, and may the case end well!</p>
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		<title>Consider Disability Insurance Quotes as an Option for You</title>
		<link>http://www.aphiscr.org/health/consider-disability-insurance-quotes-as-an-option-for-you/</link>
		<comments>http://www.aphiscr.org/health/consider-disability-insurance-quotes-as-an-option-for-you/#comments</comments>
		<pubDate>Thu, 05 May 2011 20:50:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[health]]></category>
		<category><![CDATA[disability insurance quotes]]></category>

		<guid isPermaLink="false">http://www.aphiscr.org/?p=49</guid>
		<description><![CDATA[For a lot of people, the idea of getting coverage for life is something that has kept them from getting the coverage that they need. But nowadays, there are options that simply did not exist fifty years ago, and people are using these to their benefit. Options like disability insurance quotes are making the entire [...]]]></description>
			<content:encoded><![CDATA[<p>For a lot of people, the idea of getting coverage for life is something that has kept them from getting the coverage that they need. But nowadays, there are options that simply did not exist fifty years ago, and people are using these to their benefit. Options like <a href="http://www.disabilityinsurancequotes.net/">disability insurance quotes </a>are making the entire process far easier to undertake, especially when it is as foolproof as the way that this type of coverage is determined.</p>
<p>Even if you have never thought about disability insurance quotes and the way that this type of option could work for you, consider it carefully before judging it one way or the other. There are actually a lot of benefits of choosing this type of coverage, namely that it is a great option for those who are in good health and receive a fixed income. Because this is a far less daunting option than the idea of life coverage that has no duration, this is a far more manageable option for a lot of people who have been formerly disinclined to opt for life coverage from any sort of provider.</p>
<p>To find out if you qualify for one of these set duration coverage options for your health or your life, take a few minutes to assess your options using the various features on websites from your preferred coverage providers. You will not regret doing such a thing when you find out how not only affordable this option can be, but also what a relief you will have knowing that your future is protected from the unexpected.</p>
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		<title>Consider Saeco Espresso Makers in Your Appliance Search</title>
		<link>http://www.aphiscr.org/lifestyle/consider-saeco-espresso-makers-in-your-appliance-search/</link>
		<comments>http://www.aphiscr.org/lifestyle/consider-saeco-espresso-makers-in-your-appliance-search/#comments</comments>
		<pubDate>Sun, 24 Apr 2011 20:00:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[Saeco espresso makers]]></category>

		<guid isPermaLink="false">http://www.aphiscr.org/?p=39</guid>
		<description><![CDATA[If you are someone or know of someone who is looking for Saeco espresso makers to add to your kitchen, there are definitely some things you may want to consider before buying one. Though these models are definitely regarded as some of the best of their kind, they can cost a lot of money for [...]]]></description>
			<content:encoded><![CDATA[<p>If you are someone or know of someone who is looking for <a href="http://www.espressomakersandmachines.com/saeco-espresso-makers ">Saeco espresso makers</a> to add to your kitchen, there are definitely some things you may want to consider before buying one. Though these models are definitely regarded as some of the best of their kind, they can cost a lot of money for something that does not vary much year to year in design. While buying a brand new product is something that everyone loves to do, quite often the brand new price on the latest model can be less affordable than one would like it to be.</p>
<p>So when considering purchasing one of the Saeco espresso makers that are out there on the market, and if you are at all concerned about the price tag associated with it, take some time to do a few things. First of all, do your research. This is something that is so easy to do these days thanks to the World Wide Web that it won&#8217;t take up much time at all. Secondly, compare the possibilities online, retailer to retailer, until you find the most competitive pricing.</p>
<p>By following the above recommended tips for the savviest consumer shopping you can do, the coffee coming out of your kitchen will be as delicious as it is thrifty. Find out about all of the great options that are available to you today as a consumer by due diligence and you can&#8217;t go wrong when you actually get around to spending your hard earned dollars the way you see fit.</p>
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		<title>Our Trip to Wet N Wild</title>
		<link>http://www.aphiscr.org/entertainment/our-trip-to-wet-n-wild/</link>
		<comments>http://www.aphiscr.org/entertainment/our-trip-to-wet-n-wild/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 20:59:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Wet n Wild tickets]]></category>

		<guid isPermaLink="false">http://www.aphiscr.org/?p=41</guid>
		<description><![CDATA[A tradition in our family is the annual trip to the Wet n Wild water park. This attraction has something for everyone in our family. My favorite thrill ride is The Storm, which is a water ride that drops you into a tube and then spins you down into a huge bowl. It’s so much [...]]]></description>
			<content:encoded><![CDATA[<p>A tradition in our family is the annual trip to the Wet n Wild water park. This attraction has something for everyone in our family.</p>
<p>My favorite thrill ride is The Storm, which is a water ride that drops you into a tube and then spins you down into a huge bowl. It’s so much fun and I have to ride it several times every year. When you go make sure you ride it at least once.</p>
<p>My husband prefers The Black Hole with the two person tube that sends you flying down a big dark water slide filled with lights and noises. I like this one too, but I wish both of my kids were tall enough to ride with us. Actually, my son may have grown enough this year to be able to ride it.</p>
<p>I have already purchased our <a href="http://www.freethemepark.com/wet-n-wild-tickets.php ">Wet n Wild tickets</a> and I can’t wait for our trip. My daughter loves The Kids Park and runs to stand under the big bucket when it begins to dump water. My son loves the big water bucket too, but his favorite is The Lazy River. He can splash his feet in the water and gets excited when he floats past a waterfall.</p>
<p>The grandparents are coming with us this year and when they took the trip with us two years ago they enjoyed The Wave Pool Lagoon and spent several rounds of waves in the pool. They are already talking about the trip this year and my kids can’t wait for our vacation to arrive.</p>
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